branding that matters — in visuals, language and customer experience
bureau susette works with sustainable brands and organisations that develop meaningful products and services and wish to strengthen their brand identity and customer journey.
strong brands dare to be themselves
A brand isn’t just about a logo or a campaign. It lives in interactions, expectations and experiences. That’s why I bring together brand strategy, visual identity, content and the customer journey into a single, cohesive whole.
This creates a brand that is visible, tangible and meaningful at every touchpoint.
Together, we design how your brand is experienced — not just how it looks.
services
brand strategy & positioning
We identify what your brand truly stands for and what makes it unique. This establishes a clear direction that guides every decision — from design to communication.
visual identity & tone of voice
A recognisable visual identity and a distinctive voice for your brand. Colours, typography, visual language and writing style all work together to ensure your brand comes across as consistent and appealing.
content strategy & service design
Guiding all communication and brand interactions, from the website to social media. With a service design mindset, we ensure that every touchpoint is logical, coherent and meaningful.
project coordination & implementation
I oversee the overall picture, schedule, and quality throughout the entire process. In doing so, I manage designers, photographers and other creative professionals to ensure the process runs smoothly and the end result forms a cohesive whole.
about bureau susette
I believe strong brands arise when strategy and instinct reinforce each other. Every detail—from typography to voice—shapes a unified, compelling story. Service design enables me to see the whole experience, not just isolated parts.
As an art director and brand strategist, I work at the intersection of creativity and strategy. I help organisations refine their identity and translate that into a visual and content-driven direction that is consistently evident in every touchpoint.
My background lies in branding, concept development and content strategy. Over the years, I have worked on a wide range of brands and organisations — from positioning to execution — with coherence always at the heart of the process.
What characterises my approach is a service design mindset. I don’t just look at how a brand looks, but at how it is experienced. How does someone navigate your communication? Where does confusion arise? Where does the connection happen?
By combining content strategy and service design, I create brand experiences that are logical, coherent, and meaningful — from the initial encounter to a long-term relationship.
I work independently or in collaboration with a network of designers, photographers and specialists. Always with one goal: to create a brand that is not only beautiful, but also consistent in every detail.
reviews bureau susette
“Susette is a creative art director with original ideas, and she’s very good at turning those ideas into reality.”
Hans Geels , CEO Dille & Kamille
“Susette gets to the heart of the matter and is able to challenge conventional wisdom in order to achieve better results. She is highly skilled in marketing and communications and knows how to strike the right tone in the content she creates, much to the satisfaction of her stakeholders.”
Johan Gijsman, Group Director Marketing at Walraven Group